In 1966 the company introduced the Marlboro Menthol. Apart from this, different taste additives have been added. This technology has helped the company to achieve unbelievable taste of its cigarettes and to increase the duration of the fever and the strength. The first novelty is the use of the so-called "ammonia" tactics. However, at the same time, different innovative technologies are consistently used to create different types of products. In all of the Marlboro cigarette flavours, the highest quality tobacco is used. 80 mm are widespread worldwide, and 100 mm are limited to some countries. A brave, daring, handsome cowboy could convince that real men can also buy filter cigarettes for themselves.īasically there are two types of Marlboro cigarettes: 100s and 80s - this is the difference in length. The author of this successful advertising character was a talented marketer Leo Burnett. From now on, it has become more "manly": a white colour cuts into the red with a sharp arrow In addition, it was only possible to get a cigarette by removing a pack from a pocket, which means that people around will notice the brand name Such a pack was convenient and practical to use. "Flip-top" - a radically new pack - a solid cardboard case with a folding top.And Philip Morris found a solution that made his company's products incredibly in demand. Besides advertising, something else was needed. Starting to produce "male" filter cigarettes is one thing, and completely different to achieve their popularity.It should be noted that while the products with the filter were considered less harmful, but it was ridiculous and shameful to smoke them for the men. To stay afloat, the company Philip Morris decided on a risky step for those times - to launch a line for the production of filter cigarettes for men. Doctors and scientists talked about the dangers of smoking and linked it to lung cancer. In the 50s of the XXth century, the anti-tobacco company started in the USA. What makes the Marlboro brand able to climb the “cigarette Olympus”? The ingredients of such success were: A red stripe on the filter allowed to hide an unattractive lipstick mark, Hollywood star May West was chosen as the face of an advertising campaign, and the words “Mild as May” became the slogan. Initially, Philip Morris positioned Marlboro as ladies cigarettes. Its founder is the entrepreneur Philip Morris. After all, the founder of the company was striving for this, and he achieved this. The story of Marlboro is the story of how to make a legend from a weak brand. Almost every person associates cigarettes of this brand with a fearless cowboy crossing the American prairies, and few people know that at first they were made exclusively for a female audience. Marlboro is one of the most recognizable and expensive brands in the world. By 1924, the name of the Marlborough was shortened to Marlboro. Then Philip Morris has already released 4 of its own cigarette brands - "Derby", "Cambridge", "Blues" and "Marlborough". The company grew and developed, and it took 38 years to become the owner of its own tobacco brands. More precisely, then it was still not even a company, but an ordinary tobacco shop. The Philip Morris company established in 1847 in London.
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